Something is brewing in the state of New Jersey... As I am preparing to set up a Belgian brewery in the heart of the Garden State, news and updates will be posted here. So come along for the journey!
Wednesday, April 13, 2011
New Poll: why do you buy the beer you buy?
You must have noticed. More and more stores are offering an ever increasing selection of beers. New brews from old and well established breweries, obscure and small micro to nano breweries, weird looking labels, interesting labels, bottles that look so exquisite (and expensive), bottles that look just right to chug down after a hot afternoon's work in the garden, small ones, large ones, huge ones... Beers you grew up with, beers you have never seen before or even heard of, imported, domestic, premium, craft,... The choice offered to you seems dazzling!
So now I was wondering. Is this explosion in choice a burden? A nuisance? An exciting treasure trove waiting to be explored and sampled?
Or to put it differently:
Are you one of those people that run into a liquor store, pick up the closest six pack or case, and race back past the counter to your car? Do you perhaps spend hours strolling through the aisles, pondering which beer would go well with the meal you are thinking to cook later that day? Or do you have a target list, consisting of beers you read about and have to try?
Perhaps a commercial you saw, a special announcement you read...
Let us know how you go about buying your beer, and leave any additional comments to explain that in greater detail (especially if you selected 'Other'), if you so wish. You can find the poll on the right side of this window ==>