Status Update

Time for a status update! The last weeks have been full and busy, and life with 3 sons is slowly getting into a state of normalcy.

Part of the reason why I haven't written earlier, is because I have been working on the business plan. So I had to self educate myself about a thousand and one topics: local, state and federal regulation, business management, customer profiles and marketing, financial records and projections,... Very interesting (well, most of it), but not so glamorous. It is like digging the foundation. A lot of backbreaking work, with few results to show for.

As soon as I finish the business plan, I will be set to reach out to investors. Then a lot of presentations, and hopefully a quick result. And then, at the moment we reach our investment goals, the real fun begins! Pushing everything into motion. I am preparing folders for licensing applications on different levels, building requirements etc. so everything is ready to go as soon as all prerequisites have been completed.

Some fun details that came up while doing market research, was that the average American drinks about 22 gallons a year of alcoholic beverages (roughly 7 bottles of liquor, 12 bottles of wine, and 230 cans of beer).
Another interesting find is that the first brewery in America was built in Hoboken, NJ in 1642! Some more demographic tidbits: heavy Craft drinkers show two distinct profiles – under 35 years old and affluent representing 35% of core drinker volume and 55-64 years old, mid income, driving 17% of core drinker volume.

So that's what I've been up to, apart from ample tasting and exploring this wonderful world of beer. To the point of developing cenosillicaphobia. Another fun term I came across while researching.


Cheers!